rebūke

The branding journey for Rebūke began with a clear mission: to transform a talented yet overlooked artist into a standout presence within the competitive electronic music scene. With a pivot toward 1990s-inspired rave and techno, the need for a bold, timeless identity became paramount. After extensive research and ideation, the concept of a reimagined acid smiley face emerged—one that seamlessly integrated Rebūke’s name while evoking nostalgia and capturing the energy of his sound. This emblem became the foundation of a brand designed to be instantly recognisable and deeply engaging.

Beyond the logo, the branding strategy was crafted to create a sense of community. The smiley face symbolized not just the artist but also the collective experience of his fans. From merchandise like balloons and stickers to props at live events, the design was implemented to foster unity and amplify the audience’s connection to the music. These elements were carefully planned to strengthen the brand’s reach and reinforce its relevance both online and in-person.

As Rebūke’s music evolved into a futuristic, cyberpunk-inspired style, the brand needed to adapt without losing its core identity. The solution was a visual transition from flat, 2D imagery to a dynamic, 3D aesthetic, symbolizing a move toward the future while honoring the nostalgic roots of the original design. This evolution not only complemented Rebūke’s sonic direction but also solidified the brand as a versatile and enduring symbol.

Since the rebranding efforts, Rebūke has achieved unprecedented success, with multiple #1 releases and recognition alongside industry icons such as Deadmau5 and Anyma. The work has transformed his identity into more than a logo—it has become a cornerstone of his artistry, fostering a thriving community and cementing his place as a leading figure in the techno world.