prolo

Prolo tasked me with crafting a visual identity that would establish them as a forward-thinking leader in the wealth management space, one that would attract a new generation of investors while communicating trust, security, and freedom. The logo needed to balance these elements, creating a lasting impression that would resonate with Prolo’s audience both now and in the future.

I drew inspiration from the idea of freedom and growth, beginning with the “P” icon. The three curved lines that form the “P” symbolize a sense of liberation—representing financial freedom and the potential to grow beyond constraints. The wings extending from the letter capture a sense of motion and progress, while the circle around the icon reinforces security, protection, and a solid foundation.

To complement the logo, I carefully selected a color palette that would capture Prolo’s personality. The deep blue conveys professionalism, trust, and stability, while the soft pink salmon adds a touch of warmth and modernity, making the brand feel both approachable and fresh. This combination allows Prolo to stand out as a modern, trustworthy wealth management company, perfectly blending contemporary design with timeless appeal.

Working closely with Prolo throughout the design process, I refined the logo to ensure it aligned perfectly with their vision. Every decision—from the fluidity of the icon to the balance between boldness and approachability in the typography—was made with intention. An important detail was the letter spacing in the logotype, which was carefully adjusted to communicate openness and freedom. The wider spacing between the letters enhances the feeling of liberation, making the logo feel expansive and accessible, yet still strong and professional.

The final result is a logo that not only conveys Prolo’s core values but also creates a strong visual identity that clients can trust and relate to. The logo’s versatility ensures it works seamlessly across all touchpoints, from digital platforms to printed materials, creating a cohesive brand experience wherever it’s used. This flexibility positions Prolo as a modern, reliable partner in wealth management, allowing them to connect with clients in a meaningful way while establishing a brand that will endure for years to come.