laguna labs

Laguna Labs is building financial tools that uphold the core principles of crypto—decentralization, transparency, and accessibility. As part of the branding and design team, my role has been to transform complex financial concepts into engaging, visually cohesive content that strengthens brand recognition and improves accessibility across its ecosystem.

A key part of this effort was designing the TRUF.Inside logo, a visual marker that signifies when a Laguna Labs product is powered by TRUF.Network. The goal was to keep it closely aligned with the TRUF.Network brand while creating an additional logo that could seamlessly integrate into products like Truflation, Nuon, and others. This ensures a consistent, recognisable trust mark that reinforces the integrity and reliability of products built on the TRUF infrastructure.

For Truflation, the challenge was to make verifiable, real-time economic data digestible in an industry where traditional financial metrics lack transparency. Through branding, infographics, and social media graphics, I distilled intricate data concepts into clear visuals, making the platform accessible to both institutional and retail users.

For Nuon, the world’s first inflation-adjusted flatcoin, I created infographics, social media assets, and presentation materials, supporting the product team with designs for pitch decks and investor presentations. The goal was to visually position Nuon as a trustworthy, cutting-edge alternative to traditional stablecoins while ensuring its messaging resonated with both crypto-native and mainstream users.

By maintaining design consistency across digital, product, and marketing channels, I ensure that while each Laguna Labs product has its own unique identity, they all feel part of a cohesive, innovative ecosystem—reinforcing Laguna Labs’ position as a leader in DeFi innovation.